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BlueSky PR

Are you a recruiter looking to boost your client and candidate reach, consultant numbers and overall brand? If so, then we should be talking!

With an ever expanding client list of nearly 20 recruitment firms, BlueSky is the only consultancy focused on press relations and marketing for the recruitment industry. Whatever your specialty, we can provide solutions.

We believe that an in-depth knowledge of the industry is essential to understand the needs of our clients, communicate effectively with them and deliver quality results.  Directors Tracey Dunn and Adrian Barrett have extensive experience with some of the biggest names in recruitment under their belts, as well as many years working in PR and marketing.

Tracey worked as a consultant for financial recruiter HW Group, now part of Hudson, and went on to become their marketing manager. She was subsequently head of group communications for Balfour Beatty and an interim marketing manager for recruiter Parker Bridge, now part of Poolia. Adrian worked in recruitment for 12 years, in which time he managed offices of Michael Page and HW Group (now Hudson) before moving into marketing communications.

Take a look at just a few examples of how we’ve achieved success for our clients:

  • Awards - Over the course of a year, one particular client won a Recruiter award for excellence as well as an ATSCo award and one from the REC sponsored South East Recruiter Awards. The submissions for these were all written by BlueSky as part of a strategy to position the client as an employer of choice.
  • Marketing Collateral - Our client, a major recruitment group, wished to re-brand its executive search and selection business. BlueSky provided ideas and copy for the new website, brochure and letter announcing the re-brand to clients, to communicate the new identity.
  • Overseas - BlueSky has co-ordinated a PR campaign in the United States for a client opening new offices there. This involves regular liaisons with the recruiter offices and local American PR firm to ensure consistency of the brand’s message. We also provide material for press releases, authored articles, surveys and thought leadership pieces.
  • E-newsletters - A recruiter client wanted regular ‘light touch’ contact with their candidate and client base. BlueSky provides the material and copy for an e-newsletter on a monthly basis.
  • Media Relations - This global recruitment group used BlueSky to devise its PR strategy and to identify target media for all its brands. We provide press releases for the organisation as well as press relations with regard to developments, new offices and acquisitions. In addition BlueSky supplies ‘tactical’ PR to all the brands, positioning them as authoritative commentators in their sectors.

And finally, don’t just take our word for it - here are some comments from just a few of our clients:

“We’re really pleased with the results of our PR campaign – it has definitely contributed to the bottom line. From just one of the pieces of coverage you achieved for us in the FT, we got a call from a client we’ve never worked with before, who is giving us a retainer for a £150,000 job!”

“You have done some tremendous work for us.”

“Yours are the only newsletters I've come across where clients and candidates actually request copies of back issues.”

“I enjoy working with BlueSky, especially as they know the recruitment sector inside out and I value their advice on a wide range of marketing and PR related issues. They have always delivered for me, both professionally and personally.”

For more information, call 0845 3700 126 or email: info@bluesky-pr.net